Managed the production and launch of AT&T customer-facing web content supporting wireless products, service guarantees, promotional campaigns, educational videos, plan comparison experiences, and resource centers. Collaborated with designers, developers, content strategists, legal, and marketing stakeholders to oversee project planning, content implementation, QA validation, approvals, and deployment while ensuring alignment with business goals and customer experience standards.
AT&T Guarantee Campaign, 2025
Led production and execution of the AT&T Guarantee campaign landing experience, coordinating cross-functional teams across creative, content, UX, development, legal, and marketing. Managed project timelines, stakeholder reviews, QA, and launch activities to ensure a seamless customer experience communicating AT&T's service commitment and value proposition.
AT&T Real Talk Bundle & Save Episode, 2025
Bundle & Save Educational Experience
Managed the development and launch of an interactive customer education experience focused on AT&T bundle savings opportunities. Coordinated content, video production, UX, engineering, and compliance teams to deliver a user-friendly experience that helped customers understand product benefits and drive conversion opportunities.
Competitive Comparison Experience
Oversaw production of a competitive comparison tool highlighting AT&T wireless plan advantages against key competitors. Worked with product, legal, marketing, and development teams to ensure accurate messaging, compliance approvals, data validation, testing, and successful deployment.
Wireless Resources & Product Education Hub
Directed delivery of a customer self-service resource center featuring wireless plans, 5G coverage information, discounts, and support resources. Managed project planning, stakeholder communications, content workflows, QA testing, and launch readiness to improve customer engagement and access to key product information.