Christina Yassa
With over 8 years of experience managing complex technical and digital projects from planning through execution, I have led website and platform enhancements, digital marketing campaigns, CMS implementations, software releases, and cross-functional technology initiatives. I have worked closely with engineering, product, design, marketing, and business stakeholders to define requirements, manage project roadmaps, coordinate testing, mitigate risks, and ensure successful delivery.
In my role as a Senior Digital Producer at AT&T, I managed large-scale digital programs that supported customer acquisition, engagement, and retention. I oversaw project timelines, stakeholder communication, resource planning, and release coordination while driving process improvements that increased team efficiency and project visibility. I have experience working in Agile environments, facilitating sprint planning, tracking dependencies, and aligning technical solutions with business goals.
My impact has included improving project delivery timelines, streamlining workflows, enhancing collaboration across teams, and ensuring high-quality customer experiences through the successful launch of digital products and campaigns.